TV Ad
Client: Live Nation
Product: Gods of Metal
Theme: Power to the metal!
Duration: 30s
Client:
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Gods of Metal
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Product/Service:
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Music Festival
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Duration:
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30 sec
|
Theme:
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Exaggeration
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Language:
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English
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MVO1 (high pitch wail): POWER TO THE METAL!!!
SFX1: (GUITAR SOLO)
MVO1 (excited, shouting): BLAST YOUR EARS AT FULL POWER
IN THIS YEAR’S GODS OF METAL, POWER TO THE METAL, FEATURING GAMMA RAY!
SFX2: (Avalon by Gamma Ray)
MVO1 (excited, shouting): BLIND GUARDIAN!
SFX4: (Mirror, Mirror by Blind Guardian)
MVO1 (excited, shouting): RHAPSODY OF FIRE!
SFX5: (Emerald Sword by Rhapsody of Fire)
MVO1 (excited, shouting): AND MANY MORE OF YOUR
FAVOURITE BANDS WILL COME TOGETHER TO BRING THE POWER TO THE METAL IN ARENA
FIERA, RHO THIS JUNE! VISIT GODSOFMETAL.IT FOR MORE INFORMATION!
Direct Mail
The direct mail will be distributed out
to selected houses which will be chosen according to the existing database of
the audience for the past Gods of Metal festivals. It is a mini toy guitar. It
is around 10cm in length, 5cm wide and with a thickness of 1.5cm. It will come
in three colours, blue, green and red.
On the front panel, the strings serve as
a button, which, when tapped lightly will trigger a sound clip to play. The
sound clip opens with “Gods of Metal 2015” followed by the tagline “POWER TO
THE METAL!!” which will be sung out in a high pitch wail. It is followed by an
intense guitar solo which will play for 7 seconds and then it ends with a call
to action; poking the audience to visit the Gods of Metal website for more
information.
At the back of the direct mail is the
speaker where the sound comes from. More importantly is the code at the back.
Each direct mail will have a distinct code which can be redeemed for a discount
if they type insert that code when ordering their tickets online.
Social Media
The Gods of Metal Facebook page will
serve as an information hub to directly engage their audience. Some activities
will be held on the Facebook page as well where users can win prizes from which
includes free tickets or merchandises.
An example of competition will be ‘Guess
the solo’ where a guitar solo from a song of one of the featured bands in Gods
of Metal 2015 will be played and users are required to guess which song does
the solo belongs to. The fastest and most accurate answer will win a prize.
